The Keystone Canada Super Show is the best automotive aftermarket trade show in Canada.

Show FloorTogether with manufacturers, retailers and the Keystone sales and marketing team this Show offers a relaxed, interactive environment with exciting opportunities to connect, share and discover.

As an attendee or exhibitor, there are many reasons why the Super Show is for you:

  • New Products... Exhibitors’ booths abound with the hottest new products and applications
  • Purchasing Deals... Exciting buying opportunities and promotions translate to greater profitability and marketing ideas
  • Business Building Ideas... Learn about strategies for growing an effective business with the use of eKeystone and Keystone’s marketing programs
  • Networking... Collaborate with shop owners, industry professionals, brand reps, as well as Keystone Automotive sales and staff
  • Custom Vehicles Everywhere... Get inspired by hot new products and vehicle trends in action
  • Giveaways... Valuable prizes are given away throughout the event


  • 12V & Specialty Shops
  • Auto Part Stores
  • Engine Builders
  • Manufacturers
  • Off-Road Shops
  • Speed Shops
  • Wheel & Tire Shops


  • It is a good chance to put face time in and thank them for their support. I like the ability to see what’s new and talk to the various suppliers that I am not that familiar with. A must do item on the summer events list! Venice
  • I go to the Super Show for many reasons – network, new products, deals. I take my employees to meet and know the people I do business with. We work together to improve business issues. Raymond Neil
  • New products from the top vendors are showcased, giving us a look at what's new in the accessory world. We have found great value in speaking face to face with the Vendors, directly as they are always able to answer questions and offer advice and ideas, based on our goals.

    Jason Grew

Recent Articles

  • From The Sales Floor: All Things Jeep®

    Jeep® is riding the high of six years of annual sales growth. The brand experienced a record-breaking December and unprecedented unit sales in the US market, which helped the team close out 2015 on an extraordinary note. The Jeep® success steamrolled through the first quarter of 2016 with a staggering 15% year-over-year sales gain, marking 72+ months in an upward trajectory. The Wrangler model continues to lead the way, as March brought another record month for Team Jeep®.

    George Lathouris is a well-known and highly admired industry veteran of 38 years. His experience in the off-road market segment, specifically his knowledge about all-things-Jeep®, makes him an asset to the category management and sales teams. Lathouris contributed a breakdown of the most common aftermarket upgrades for a Jeep® Wrangler. Jobbers, check out the Jeep® diagram below and UPSELL!

    Jeep® Accessories



    We asked some of our top Jeep® enthusiasts at Keystone to weigh in about one of the most accessorized vehicles across the globe.


    Q: Why is the Jeep® Wrangler such a popular vehicle of choice?

    A: “It’s a fun vehicle to drive, plain and simple! It’s a vehicle that’s easily accessible to consumers (as we can see by the annual unit sales) and it’s a highly customizable option that truly offers something for everyone, whether someone is building it to tackle Moab trails or just wants to take the doors off, add a bikini top and cruise,” said Ryan Osborne, a native resident of North Carolina, off-road enthusiast and veteran sales associate in the Greensboro, North Carolina call center.


    Q: What are the most common aftermarket upgrades for Jeep® Wranglers?

    A: “Lifts, wheels, tires, bumpers and LED lighting continue to drive Jeep® aftermarket sales for my customers in the upper plains region. One of my favorite new products is the Bestop Sunrider, which is an all-weather replacement for bulky freedom panels on factory hardtops,” said Jeff Grega, a long-time Keystone sales associate with sales experience in the Northeast and Midwest regions.

    Osborne agrees that Bestop’s new product is a game changer. “We anticipate this to be a hot seller in the southeast areas, states that see sunny weather most times but benefit from having a hard top due to some poor conditions throughout the year.”

    In Texas, it’s go big or go home. “Texas continues to knock out the 3.5” lift and 35” tire option as their go-to. LED headlight replacements are still very popular as well and I think Jeep® owners are always looking for new and innovative ways to carry bicycles, kayaks, etc. to promote their outdoor lifestyle so cargo management options are important, too,” said Erich Ross, Regional Sales Manager of the Midwest.


  • Associate Profile: Victor Nogueira, Canada

    Victor Nogueira, a sales account manager and avid automotive enthusiast, is based out of the Toronto, Canada call center. Nogueira’s passion for the automotive aftermarket is contagious, an appreciation that ranges from Hemi power on the road and at the track to lifted rigs hitting the trails and lowered trucks on display. Vast knowledge and restyler experience enables him to coach other teammates, as well as connect with jobbers both professionally and personally.

    Victor Nogueira is no stranger to the automotive aftermarket. In fact, he comes from a long line of mechanics and automotive enthusiasts. “I grew up working on cars with my family. I got a job at the local Jiffy Lube as soon as I received my permit so that I could purchase my own car and start my own projects,” said Nogueira.

    While partial to imports, Nogueira doesn’t discriminate. Half of his family pays allegiance to Chevy and the rest are hardcore Mopar. He values the upfitting of any vehicle regardless of year, make or model. Tune it. Lift it. Lower it. Paint it. Accessorize it. Customize it. To him, it’s always a piece of art upon completion. He’s humble and credits family and friends with true engine-building skills, but don’t let Nogueira fool you— he knows his way around a garage.

    “After high school, I began working as an installer,” said Nogueira. Seven years later he joined the Keystone Canada inside sales team, a career path that embraces Nogueira’s enthusiasm for the automotive aftermarket and enables him to showcase a depth of comprehensive knowledge to assist jobbers through their own installs.

    Growing a Unique Customer Base

    “My favorite aspect of working at Keystone is mingling with other car enthusiasts every day, helping my customers grow their business and owning my accounts almost like it’s my own business,” said Nogueira, whose primary customer base consists of truck dealerships.

    “I deal mainly with accessory departments within the dealership. I educate them about new lines, suppliers, marketing programs and promotional offers just as I would any other customer, but they typically don’t have showroom floor space so the use of displays is limited,” said Nogueira. “Also, many vendors are US based and due to the conversion rate, it’s been difficult for jobbers and consumers to really take part in all the aftermarket has to offer. Purchasing these accessories at the dealership becomes an excellent option for many Canadians because of financing at the point of purchase,” he added.

    Active Enthusiast

    Nogueira remains actively involved in the lifestyle, always tinkering with new parts and planning another custom build. “I have my personal car club called Intense Kreationz, which we started back in 95’ but just relaunched a few years ago. We try and get out to as many car shows and car meets as we possibly can. While some of the guys are married with kids now, the car club is a great way to remain in touch and keep our pastime alive,” said Nogueira.

    Although quiet and poised in demeanor, Nogueira is fervently passionate about coming to work each day, fully devoted to his accounts and wholeheartedly committed to the cause— connecting with Keystone customers and helping them achieve success.



    Check out some of his custom builds!

    2003 Honda Civic Si

    2003 Honda Civic Si

    • Full skirt package
    • Tenzo 16” wheels
    • Magnaflow catback exhaust
    • AEM cold air intake
    • Custom black housing headlights
    • HSD Coilover suspension
    • Type-R grille
    • Yellow fog lights

    1999 Dodge Dakota R/T

    1999 Dodge Dakota R/T

    • Belltech lowering kit - 3” front and 5” rear
    • Black Billet main and bumper grille
    • Stillen ground effects (front bumper and rear roll pan)
    • Magnaflow dual catback exhaust
    • Centerline 20” wheels staggered front and rear
    • Anzo LED taillights
    • LED 3rd brake light
    • Black housing headlights
    • K&N cold air intake
    • Airaid throttle body spacer
    • Superchips tuner
    • Shaved tailgate with tailgate handle relocation on inside of tailgate
    • Fiberglass tonneau cover

    1995 GMC Safari

    1995 GMC Safari

    • Full custom built air ride suspension setup
    • American Eagle Boss 20” chrome wheels
    • Custom black leather interior
    • Xenon body kit
    • PIAA fog lights
    • Projector headlight conversion
    • Altezza taillights
    • Mustang spoiler rear
    • Custom flip plate in rear door with shaved handle
    • Magnaflow catback exhaust
    • Custom candy red paint with metallic flake
    • Custom hood scoop
    • Custom stereo setup


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